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Selling & pricing

Pricing into a market where volumes are falling

6 min read10 questions answered

The question

How should I price my property when sales volumes are falling but prices are rising?

Colombo condominium prices rose while transactions fell. Here is what that combination does to an asking price, and what an optimistic figure costs a seller in a thinner market.

The Central Bank of Sri Lanka published two figures for the first quarter of 2026 that look, at first reading, as though they disagree. Its price index for new condominiums in Colombo District came in 18.5% above the reading a year before. Sales volume, measured by the same Condominium Market Survey and reported by EconomyNext, was down 15.2%.

Sellers hear the first figure. The second is the one that decides how long they wait.

An index measures the sales that happened

A price index rises when the properties that changed hands were dearer than the properties that changed hands a year before. It does not follow that every property gained 18.5%. It does not follow that yours gained anything.

When the number of transactions falls 15.2% against the same quarter a year earlier, the sample doing the measuring changes shape. A smaller set of sales, drawn from a different part of the market, will move an average without any individual owner being better off.

Where the transactions actually went

The same release breaks the quarter down by price band, and that breakdown is more useful to a seller than the headline is.

Price band, 2026 Q1 Direction of transactions
LKR 25–50m Fell
LKR 50–70m Rose slightly
LKR 75m and above Rose slightly

The middle of the market thinned. The upper end held. An owner whose property sits in the band where transactions fell is reading an index built substantially on somebody else’s sale.

One further boundary on all of it: Colombo District accounted for 65% of condominium sales transactions that quarter, and the index covers new condominiums in that district. It measures nothing about a house in Kurunegala or a plot above Nuwara Eliya.

Land is measured by a different instrument

Owners of bare land sometimes price against condominium headlines because those are the numbers in circulation. They are the wrong instrument.

The Central Bank keeps a separate Land Valuation Indicator, and for Colombo District it read 10.6% higher when the closing six months of 2025 are set beside the equivalent months a year before. A second and separate series, the Land Price Index, covers Colombo District alone, is compiled twice a year and has run since 1998, the longer record of the two, and the slower. Either way, a reading built on a six-month window that has already closed is a poor guide to what a buyer will pay for one plot this month.

Neither instrument reaches houses. One covers condominiums, the other covers land, so an owner selling a house has no directly matching published series to price against, which is why comparable evidence from a handful of nearby streets does more work here than any national figure will.

An asking price is a filter before it is an opinion

A property portal filters on a price range and a location before it shows anything else. So the asking price decides which searches your property appears in at all, and it decides that before any buyer has seen a photograph, a floor plan or the garden you spent four months on.

This is why round figures matter more than the money between them. A property priced a little over a common ceiling is invisible to every buyer who stops at that ceiling, including the ones who would have paid more once they were standing in the hall.

In a rising market that mistake is survivable, because new buyers keep arriving at the band. When volumes are falling, the pool that would have absorbed the error is smaller than it was, and the property waits for it.

What testing a high price actually costs

The first cost is time, and that one is usually accepted going in. The second cost is the one that does not get priced in.

A property that has been on the market a long time and reduced more than once stops reading as a property and starts reading as a problem. Buyers ask what is wrong with it. Agents field the question. The offer that eventually arrives tends to sit below the figure that was achievable at the outset, and it arrives later.

That trade only makes sense if the high price has a real chance of finding a buyer. Falling volume is exactly the condition under which it does not.

Reduce early, or accept that you are waiting

If a reduction is coming, it is worth most while the property is still new to the people watching that band. It is worth least after they have seen it, weighed it and decided against it, because a price cut does not bring those buyers back, it only reaches whoever arrives next.

The practical version of this is to agree in advance what evidence would trigger a review, and at what point. Viewing numbers, enquiry numbers and what buyers say afterwards are all information. A seller who has decided beforehand what they will do with that information behaves very differently from one deciding under pressure in month five.

Two things your price does not control

The first is the buyer’s stamp duty. Duty on a transfer is 4% of the consideration, but it is computed on whichever figure is greater, the price agreed or the assessed value held by the relevant Provincial Department of Revenue, and it is paid before the deed can be registered. A discount that takes the price below that assessment therefore reduces your proceeds without reducing the buyer’s bill. Where a buyer argues otherwise, a notary can confirm the assessment.

The second is your own tax position, which is a separate calculation from the asking price and should be done before you set a floor rather than after you accept an offer. Where a resident individual realises an investment asset, the gain is taxed at 15%. That replaced the 10% rate that had applied from 1 April 2018 under the Inland Revenue Act, No. 24 of 2017, and the change came with the Inland Revenue (Amendment) Act, No. 11 of 2026, effective on enactment in June 2026. A principal residence sits outside the charge where the owner held it for the full three years running up to the sale and lived in it for two of them, counted daily. The payment deadline is 30 days from the close of the month in which realisation happened.

Two cautions on that paragraph. The Inland Revenue Department’s own capital gains page still displayed the former 10% rate when we checked it on 9 August 2026, so the Act is the thing to rely on rather than the page. And the Act runs from enactment in June 2026, a month we can state and a day we cannot, which matters to anyone whose transaction closed around then. A1 is an estate agency, not a tax practice or a law firm, take your own position to a notary or a qualified tax adviser before you commit to a number.

What a defensible price is built from

Three things, and none of them is an index. Comparable sales that actually completed. The stock currently competing with yours in the same band and the same area. And how long property like yours has genuinely taken to move, rather than how long the owner hoped it would take.

That is a market appraisal, and it is what A1 provides. It is not a chartered valuation, that is a different document from a different professional, and where a bank or a court requires one we will refer you to a qualified valuer rather than pretend the two are interchangeable.

If you are weighing a figure somebody has put in front of you, ask what evidence sits behind it. If the answer is the index, the number is a hope. Talk to us and we will show you the comparable evidence for your street, including the part of it you would rather not hear. For the tax and duty questions above, your notary is the right first call.

Questions

Everything else people ask.

How should I price my property when volumes are falling?

Price to what comparable property has actually sold for, not to what the index has done. Fewer condominium sales were recorded in the first quarter of 2026 than a year earlier, and the Central Bank's breakdown by price band shows the fall was not spread evenly across the market, so what matters is how much depth is left in your own band. Establish that before you add anything for negotiation.

Does a rising price index mean I can ask more?

No, not on its own. An index rises when the properties that changed hands were dearer than those that changed hands a year earlier, which can happen while the number of buyers falls. The reading describes completed sales in one district and one property type, not your property.

Should I add a negotiating margin to the asking price?

A small one, and only if the price still sits inside the band your buyers are searching. A portal filters on price before it shows anything else, so a margin that pushes the figure over a round number removes the property from the results of every buyer who set their ceiling at that number.

How soon should I reduce if there is no interest?

Early, if a reduction is coming at all. A price cut is worth most while the property is still new to the people looking at that band, and worth least once they have already seen it, considered it and moved on.

Will pricing low start a bidding contest?

Sometimes, and it is a strategy rather than a certainty. It needs enough buyers in the band to produce competing offers, and in a quarter when the Central Bank recorded transactions in the 25 to 50 million rupee band falling, that depth cannot be assumed.

Does agreeing a lower price reduce the buyer's stamp duty?

Not below the provincial assessment. Duty is 4% charged on whichever is greater, the agreed price or the assessed value held by the Provincial Department of Revenue, so a discount beneath that assessment reduces what you receive without reducing what the buyer pays. Ask a notary to confirm the assessment.

Is an agent's appraisal the same as a valuation?

No. A market appraisal is an agency's evidence-based view of what a property should achieve. A chartered valuation is a formal document prepared by a qualified valuer, and it is what a bank, a court or a tax authority will ask for. A1 provides the first and refers you for the second.

Do the Central Bank figures apply to a house outside Colombo?

No. The index covers new condominiums in Colombo District, the district that accounted for 65% of condominium sales transactions in the first quarter of 2026, so it matches neither a house nor a location outside that district. For a house in Kandy or land in Matara, the evidence that matters is local comparable sales, not a national headline.

What tax will I pay on the gain when I sell?

Resident individuals pay 15% on gains from realising an investment asset. That rate replaced an earlier 10% figure when the Inland Revenue (Amendment) Act No. 11 of 2026 took effect on enactment in June 2026. A principal residence can fall outside it on an ownership and occupation test. Confirm your own position with a notary or tax adviser.

Should I always take the highest offer?

Not automatically. An offer is worth what it is likely to complete at, so a slightly lower figure from a buyer with funds in place and no chain can be worth more than a higher one waiting on a bank decision. Weigh the certainty alongside the number.